Reasons For Less CTR In Adsense – Low Click Through Rates

by admin on October 14, 2009

Many people complain that they have very less click through rate with adsense and some even mention that adsense is not really working good for them and its not worth the hype it got so far.

There are some common reasons why people find less click through rates with adsense, its not the problem with adsense in fact the problem is with the users who don’t know how to place the ads and where to place the ads exactly and how to tweak ads for maximum click through rate.

Position:
One of the most prominent reason why people find less clicks on their adsense ads is because they place the ads inappropriate position, for your ads to be clicked first you should make your ads visible to users, ads must be placed where users are most likely to click. If you place your ads at some corner of site where users hardly look then you are likely to get low click through rates.

Choosing Right Colors:
Another reason for less click through rate is the choice of colors most users choose for ads, ad colors should blend well the website design and template if you ads appear in a strange color then its less likely that users will click it. So choosing the right colors is very important to get maximum clicks.

Choosing The Right Ad Units:
Choosing the right ad unit also plays an important role, just make sure your ad units fits well in to your template, don’t choose ad units that don’t fit your templates and also using Ad-units that is proved to show maximum clicks is a good choice, ad units like 300 x 250, 160 x 600 etc.. are highly recommended by experts.

Less Traffic:
When you got a low traffic site, then its less likely that users will click your ads, more visitors you attract to your blog more clicks you get. So working on your traffic is a basic need to get maximum clicks on your ads.

And yes I can think of yet another reason, perhaps you have not added the adsense codes in your page, only when you place those adsense codes in your page you ads will appear and users will be tempted to click it, so make sure your ads are displaying in your site. Just kidding hope I hope you enjoyed the article, have a great day!

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